1. Are you involved in the purchase or sale of computer hardware/software products or electronic components for you or your company? By involved, we mean you determine the need, evaluate, recommend, specify or authorize/approve the purchase.
Yes
No
2a. Which of the following sources of information do you consult in making purchase decisions or recommendations for computer hardware/software products or electronic components? (Please check all that apply.)
2b. What percent of each of the sources that you mentioned do you typically use in making purchase decisions or recommending for computer hardware/software products or electronic components?
(Please make sure your total equals 100%.)
2c. Which ONE has been the most important to you?
(Please pick one only.)
3. Thinking about computer hardware/software or electronic components, please rate both print publications and the Web/Internet on each following attributes/items, using a scale of 1 to 10, where 10 = Excellent and 1 = Poor.
4. What types of computer hardware/software or electronic component
information do you get from print publications and from Internet sites? (Please check all that apply.)
5a. Which of the following actions have you taken or do you plan to
take as a result of visiting an Internet site? (Please check all that apply.)
5b. Which of the following actions have you taken or do you plan to take
as a result of reading or looking through a print publication?
(Please check all that apply.)
6a. Which of the following sources do you use to find information or
new sites on the Internet? (Please check all that apply.)
6b. Which ONE of the following sources is the most useful in finding
information or new sites on the Internet? (Please pick only one.)
7. Thinking about the types of information you get from print publications and the Internet regarding computer hardware/software or electronic components, please indicate whether you find print publications, the Internet or both the most helpful for each stage of a typical purchase/recommendation.
8a. How frequently do you go on the Internet to get technology and/or
other types of news? (Please pick only one for each news type.)
8b. Has going on the Internet for news changed the types of information
you look for or read in a print publication?
Yes
No
8c. If "Yes," how has the Internet changed the type of information you look for or read in a print publication?
9a. Which of the following publications do you receive by mail addressed to you personally? (Please check all that apply.)
9b. Which of the following publications do you read regularly, that is,
at least 3 out of every 4 issues regardless of whether or not they are addressed to you personally? (Please check all that apply.)
10a. Which of the following Internet sites have you visited in the last 30 days?
10b. For each of the sites that you have visited, please rate how useful
you find the site, using a scale of 1 to 10, where 10 = Extremely Useful
and 1 = Not At All Useful.
11. Which of the following best indicates your employment status?
12. Which of the following best describes your job function?
(Please select under Computer Related or Non-Computer Related.)
- If other, please specify
13. Which of the following best describes your company/organization's
primary business activity?
(Please select under Computer Related or Non-Computer Related.)
- If other, please specify
14. How many people are employed in your entire U.S. organization, including
all of its branches, divisions, and subsidiaries?
15. What were your organization's approximate annual sales for your last fiscal year?
16. What is your e-mail address?